WebDesignerPR

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Digital design studio — San Juan, Puerto Rico

Design and code for brands that refuse to blend in.

We are a small studio building custom websites for companies that treat their site as their most important storefront — strategy, design and engineering under one roof, with no handoffs and no templates.

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01 The studio

A website is the only employee that works every hour of the year. Ours are trained properly.

Abstract illustration of layered browser windows representing the studio's build process.

WebDesignerPR is an independent studio in San Juan. We work with founders, marketing leads and operators who have outgrown the site they started with — and who know that the next one has to do real work.

Everything is built from a blank file. No purchased themes, no page builders, no fifteen plugins holding the layout together. That takes longer up front and it is the reason our sites are still fast three years later.

We are deliberately small. The person who designs your site is the person who builds it and the person who answers your email in year two.

What we hold ourselves to

0+ Minimum Lighthouse performance score we ship against, tested on mobile.
0.0s Target Largest Contentful Paint on a mid-tier phone over 4G.
0% Custom front-end code. Zero themes, zero page builders, ever.
AA WCAG 2.2 conformance is the baseline on every build, not an upgrade.
02 Selected work

Recent concept projects.

Each piece below is a self-initiated concept built to demonstrate range across industries and platforms. They are labelled as such throughout — we do not present exploratory work as client work.

03 What we do

Seven things, done properly.

We would rather be genuinely excellent at a short list than adequate at everything. If a project needs something outside this list, we will tell you and point you somewhere good.

Custom Website Design

A website designed around your business, drawn from a blank file — never a theme with your logo dropped into it.

Details

Website Development

Hand-written HTML, CSS and JavaScript. Fast by construction, not by plugin.

Details

WordPress Development

Custom themes and block patterns your team can edit without breaking the design.

Details

E-commerce Development

Shopify and WooCommerce storefronts engineered around the checkout, not the homepage.

Details

UI / UX Design

Research, flows, wireframes and interface systems for products that have to be used, not just visited.

Details

Website Redesign

A rebuild that keeps the rankings, the content equity and the things that were already working.

Details

Performance Optimization

Core Web Vitals work on sites you already own — measured before, measured after.

Details

Not sure which you need?

Most projects are a blend. Tell us the problem and we will scope the shortest route to solving it.

Talk it through
04 Why choose us

The part most studios leave out.

  • 01

    One team, from first call to year three

    No account manager relaying messages to a designer who relays them to a developer. You talk to the people doing the work, which is why briefs survive contact with production.

  • 02

    Performance is a design constraint

    We set a page-weight budget in week one and design inside it. Animation, imagery and type all get measured against it. A beautiful site that takes six seconds to load is a broken site.

  • 03

    You own every file

    Code, design source, domain, hosting, analytics — all in your accounts, in your name. There is no proprietary platform holding your site hostage and no exit fee.

  • 04

    Built to be edited by humans

    Your team will need to change things without calling us. Every CMS build ships with a written handbook and a walkthrough recording, so the site stays current after we hand over the keys.

05 How we work

Six stages. Eight weeks, typically.

Every stage ends with something you can see and approve, so there is never a month where you wonder what is happening.

01

Discovery

We learn your business before we open a design tool. Goals, margins, competitors, the objections your sales team hears every week. You leave this stage with a written brief you could hand to any studio.

Week 1

02

Architecture

Sitemap, page-by-page content map, and the single decision each page exists to support. Structure is settled here, in cheap grey boxes, rather than three weeks later in expensive finished design.

Week 1–2

03

Design

Direction first, then full pages with your real copy. Two rounds of revision are built into the schedule, and you sign off on a prototype you can click through on your own phone.

Week 2–4

04

Build

Hand-written front-end, CMS integration, and the animation layer tuned against a performance budget. You get a staging link from the first week of build and watch it come together.

Week 4–7

05

Launch

Cross-browser QA, accessibility pass, redirect map, analytics, sitemap and a rehearsed cutover. We launch mid-week, in the morning, with everyone available — never on a Friday afternoon.

Week 7–8

06

Iterate

Thirty days of monitoring included. After that we look at the numbers together each quarter and decide what to change — a website is an asset to maintain, not a project to finish.

Ongoing

06 In their words

What clients say afterwards.

Sample layout — replace with verified client quotes

They pushed back on half of what we asked for, and they were right every time.
Client name Sample content — replace
The handover was the first one where our team didn’t need to call anybody afterwards.
Client name Sample content — replace
Our slowest page now loads faster than our old homepage did.
Client name Sample content — replace
07 Capabilities

The toolkit, and why it is short.

We keep the stack deliberately narrow. Fewer tools, understood deeply, beats a long list we would have to relearn on your budget.

  • HTML5 Markup
  • CSS3 Styling
  • JavaScript ES6+ Scripting
  • GSAP Motion
  • WordPress CMS
  • Shopify Commerce
  • WooCommerce Commerce
  • PHP Back end
  • Figma Design
  • Design Tokens Systems
  • WCAG 2.2 Accessibility
  • Core Web Vitals Performance
  • Technical SEO Search
  • GA4 Analytics
  • Cloudflare Delivery
  • Git Workflow

Next step

Let us build the site your business actually deserves.

Tell us what you are working on. You will get a considered reply from the person who would run the project — not a templated quote and not a calendar link.

Taking on projects for the next quarter Replies within one business day