You know what to protect first
The analytics, SEO and content audit identifies the pages driving traffic and conversions. The new design is built around them, instead of discovering after launch that you deleted the page that sold the most.
06 · Website Redesign
A website redesign that keeps your traffic
A rebuild that keeps the rankings, the content equity and the things that were already working.
01 · Overview
A website redesign should move you forward, not reset you to zero. The real risk is not that the new site looks wrong. It is losing the pages Google already ranked, the links other sites pointed at you and the content that was bringing in customers. Our redesign work starts by protecting all of that.
Before touching the design we audit your analytics, search performance and heatmaps to learn which pages earn and which do not. That tells us what to keep, what to consolidate and what to retire. Every old URL gets a destination in the redirect map, and the titles and descriptions that already work are migrated with care.
The result is a site built from scratch, with hand-written code and no page builders, faster and easier to edit than the one it replaces. We work from San Juan with businesses across Puerto Rico and well beyond the island. Fixed scope, fixed price, staged payments, and 30 days of monitoring after launch.
Redesigns fail when they throw away what was earning. We audit analytics, search performance and heatmaps before touching the design, so we know which pages to protect. Redirect mapping, metadata migration and a staged launch mean traffic comes across with you.
Why a well-planned website redesign protects your rankings
No URL left behind
We build a complete 301 redirect map from every old address to its new equivalent. Inbound links, your customers' bookmarks and your history in Google keep pointing to the right place.
Faster than the site it replaces
We rebuild with hand-written code and a page-weight budget. The new site loads faster on a phone over mobile data, which is where most of your visitors are, and that speed counts with Google too.
Measured results, not assumptions
You get a before-and-after performance report, and we watch traffic, 404 errors and indexing for 30 days after launch. If anything moves the wrong way, we see it early and fix it.
Our website redesign process
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01
Audit what already works
We review analytics, Search Console, heatmaps and a full content inventory. We identify the pages that attract traffic, the ones that convert and the ones that are dead weight, and benchmark current performance to compare against later.
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02
Structure, content and design
With that data we define the new site architecture and the design. Pages that perform keep their search intent and valuable content; weak pages are rewritten, consolidated or retired with a matching redirect.
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03
Build and redirect map
We build the site from scratch and, in parallel, prepare the redirect map and the migration of titles, descriptions and structured data. Everything is tested on a staging environment before the live site is touched.
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04
Launch and monitoring
We launch in phases or in a single cutover, whichever suits your site. For 30 days we watch traffic, indexing and errors, fix whatever turns up, and hand over the before-and-after performance report.
Who a website redesign is right for
- Businesses whose site ranks well but looks dated
- Companies ready to leave a slow page builder behind
- Sites that do not work properly on phones
- Teams that cannot edit their own site without breaking it
- Brands whose identity or offer changed while the site did not
What people ask about this service.
Not if the redesign is planned properly. Ranking drops almost always come from URLs that change without a redirect, valuable content that gets deleted, or titles lost in the migration. That is why we audit before designing, redirect every old URL and migrate the metadata. Nobody can guarantee positions in Google, but you can avoid the mistakes that destroy them.
It depends on how many pages your site has, how much content needs migrating, and whether you need new features such as commerce or multiple languages. After a scoping call and a written brief we quote a fixed price, with staged payments tied to sign-offs. We do not work by the hour, so the number you approve is the number you pay.
Eight weeks is typical for a full project, from kickoff to launch. Sites with a store or several languages usually run ten to twelve. The biggest variable is how quickly content and feedback come back from your side, so the schedule names your deadlines as clearly as ours.
Yes. We build the new site in a separate environment and your current site keeps running normally until launch day. Once everything is tested, including the redirect map, we switch over in phases or in a single cutover, whichever carries the least risk for your traffic and sales.
Yes. Many redesigns start with a site on a page builder or a WordPress install buried in plugins. We audit what you have, migrate the content worth keeping, and rebuild with hand-written code or a custom WordPress theme your team can edit. When we are done, the site, the code and the domain are yours.
Services that often go hand in hand.
Performance Optimization
Core Web Vitals, measured before and after
Web Design in Puerto Rico
Custom sites, designed from a blank page
Website Development
Hand-written code, fast without plugins